Herbert Kelman – Levels of Attitude Change

Herbert Kelman is an American psychologist with a lifelong focus on conflict resolution and peace research. He set out 3 stages of attitude change, which are helpful when applied to the challenges of organisational transformation. Kelman suggested that there are three different levels of attitude change, ranging from the superficial…

Read More

Transforming Kings College

King’s ‘Vision 2029’ strategy is to become a world top 20 institution. Currently ranked 36th, this Russell Group university has embarked on multiple, ambitious change programmes covering processes, systems, people and its estate to help it achieve its aspirations. Set against the background of increased student numbers, more demands on…

Read More

Using the Disney Creativity Strategy

Just think about building the Titanic…. It was a huge undertaking, both in terms of sheer scale, and because of the complexity caused by integrating so many new technologies in a way that had never been done before. This would be a huge investment. On projects of this complexity, a…

Read More

Performing through the learning dip

When you’re faced with change and having to do things in a new way, have you noticed that it takes longer to get things done? When you change your mobile phone or your television, this can be really frustrating. Suddenly the buttons are in slightly different places and simple actions…

Read More

David Rock – SCARF Model of Social Experience

It is now known that the brain organises things using a basic threat or reward principle, and that our first instinct is to assess threat levels. However, dealing with a ‘threat’ takes more brain resources and reduces our ability to find solutions to problems and be creative. It seems that our brains consider…

Read More