In Change Management, People Skills

Harnessing the Right MotivationsGuy Watson, the ethical entrepreneur and founder of Riverford, who created a global business with sales of £30 million and 400 staff from three acres and a wheel barrow, believes that greed is a poor way of getting the best from people.

He writes:

“The world would be a better place if more people found the confidence to encourage our desires for collective purpose, personal autonomy and the innate need to learn and do things better. It’s a big challenge, but I would love to find a system of management and ownership that harnesses these motivations.”

I read this and thought “Has Guy come across the APMG Change Management qualification? This would meet these criteria.”

So, does it?

The APMG Change Management Certification identifies that the difference between a group and a team is that a team, or work group, shares a common goal (collective purpose) and that team effectiveness is at the core of successful change initiatives. A tick for that one I think.

Personal autonomy may at first seem at odds with team working, but studying the research of Herzberg, McGregor and Maslow we learn that motivation and performance follow where an individual feels empowered (personal autonomy). So far so good!

Guy’s final requirement is that we should tap into the human need to learn. In any transformation project, there should be a cycle of monitoring and evaluation, to assess whether the applied change is really working. This Change Management course looks at information flows, feedback and measurement, and how best we can apply lessons- learned principles in our change projects to get better results. So that criteria is covered too.

The APMG approach to change management builds on management principles that are not only fit for purpose and effective in today’s fast-changing economy, but they are clearly ethical too.


You might be interested in our AgilePM course and how to embed a culture of innovation in your organisation by learning how to foster collaboration, manage risks and uncertainty, and deliver on time to add value to the business when they need it.

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