In Change Management, People Skills, Project Management

You’ve probably heard about statistics that say 55% of meaning comes from non-verbal communication, 38% from tone of voice and just 7% from the words we speak. This is based on Albert Mehrabian’s research.

What’s generally not made clear is that this only applies when we are communicating feelings and emotions, and when what we say is out of step with how we are saying it – our tone of voice, body language and so on. The video below from sheds more light on this.


So body language and tone are important, but that’s not the whole story. Our success in communicating and influencing will come when our words, expression and tone are all perfectly aligned.

What ways have you found that help you do this?


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Mr Bean with London Symphony Orchestra at London 2012 Olympic Opening Ceremony