David Rock – SCARF model of social experience
It is now known that the brain organises things using a basic threat or reward principle, and that our first instinct is to assess threat levels. However, dealing with a ‘threat’ takes more brain [...]
Using the SCARF model to stay on track for success
You’ve arrived at the site of an important customer. You’re about to address a group of their senior executives and you’re feeling excited about it – you’ve done loads of work on this, and feel [...]