The idea of Establishing a Sense of Urgency – is from John Kotter’s 8-step model for change.
It emphasises that to make change happen, people must really feel the need for change; creating a “burning platform”, because it’s only when people are convinced that change needs to happen, and happen quickly, that things will start to move.
To build momentum for change, people need to understand the reasons behind change; the WHY has to be clear, so they can buy into it. This helps them really “feel it in their gut” as well as understand it intellectually.
It takes a lot of energy to shift away from the status quo and move towards what you want instead. And the greater the challenge the more compelling the reasons need to be. This applies just as much to change initiatives in organisations as it does to us at a personal level.